England and Bayern Munich superstar Harry Kane has made a surprising move off the pitch, swapping goals for granola with the launch of his very own vegan snack bar brand, Trove.
In an exclusive reveal, the record-breaking striker shared his passion for creating a healthy, plant-based alternative to the typical snacks found in sports kits and lunch boxes. Kane confessed that despite his athletic prowess, finding quality fuel on the go was a constant challenge, leading him to develop a solution himself.
More Than Just a Side Project
This isn't just a celebrity endorsement. Kane is the co-founder and has been deeply involved in Trove's two-year development process. He describes the venture as a 'side hustle' he's incredibly passionate about, aiming to offer a tasty and convenient snack made from simple, natural ingredients.
'As athletes, we're always looking for that edge, for the right fuel,' Kane stated. 'I struggled to find a bar that tasted great and was made from stuff you actually recognise. That's where the idea for Trove was born.'
What's Inside a Trove Bar?
The initial launch features two delicious flavours crafted to cater to a health-conscious market:
- Dark Chocolate & Raspberry
- Apple & Cinnamon
Proudly made in Britain, the bars are vegan, gluten-free, and contain no artificial sweeteners. They are positioned as the perfect pre-training boost, a midday pick-me-up, or a guilt-free treat.
A Growing Trend Among Footballers
Kane isn't the first footballer to explore the wellness market, but he is one of the most high-profile captains to launch his own food brand. This move highlights a significant shift in the sports world towards plant-based nutrition and a greater focus on what athletes consume to maintain peak performance.
With his credibility and massive global fanbase, Harry Kane is poised to score a major victory in the competitive wellness industry. Trove bars are expected to be a hit with fitness enthusiasts and families alike, proving that the captain's influence extends far beyond the football pitch.
