Fifa president Gianni Infantino has announced plans to sell stakes in the World Cup to private investors through a new commercial entity valued at $20bn. Among the leading potential investors is Joshua Kushner, brother of Jared Kushner, the former senior adviser to Donald Trump.
Backlash from Uefa
The plans have sparked immediate condemnation, with Uefa accusing Fifa of trying to 'sell football’s soul'. The European football governing body expressed strong opposition to the move, which it sees as a dangerous commodification of the sport's premier tournament.
The discussion was covered in a Guardian video feature in which reporter Paul MacInnes and researcher Lucy Hough examined the implications of Infantino's proposal, including the involvement of the Kushner family and the broader trend of private equity entering global football governance.
