Women's football has seen a meteoric rise in popularity, particularly after the Lionesses' triumphant Euros campaign. Yet, as Oliver Holt argues, the recent Club World Cup failed to capture the same magic, lacking the drama and subtlety that make the sport truly compelling.
The Missing Spark
While the Lionesses' Euros victory was a masterclass in storytelling, passion, and skill, the Club World Cup felt like a money-driven afterthought. The tournament lacked the emotional depth and tactical brilliance that fans have come to expect from top-tier women's football.
A Contrast in Quality
The Euros showcased the best of women's football: nail-biting finishes, underdog stories, and moments of sheer brilliance. In contrast, the Club World Cup felt sterile, with little to no narrative tension or memorable performances.
The Future of Women's Football
For the sport to continue growing, it needs more than just financial investment. It requires the kind of drama and nuance that turns casual viewers into lifelong fans. The Lionesses proved it's possible—now it's up to the rest of the footballing world to follow suit.
