BBC Sport's coverage of the 2026 Winter Olympic Games in Milan-Cortina achieved its largest overall audience consumption, driven by a record surge in streaming. The Games generated 83 million streams and over 44 million total streamed hours online via BBC iPlayer, the BBC Sport website and app, while 26.3 million viewers tuned in to TV coverage.
Digital consumption accelerated significantly compared to the Beijing 2022 Winter Olympics, which saw 31.4 million streams and 26 million TV viewers. BBC Sport recorded its highest-performing digital week for individual accounts in two years, with 12.23 million accounts consuming digital content across BBC iPlayer, BBC Sounds and the BBC Sport website and app.
BBC Sport's social coverage generated 235 million views across the Games. The biggest viral moment came on TikTok via a compilation of ski jumpers warming up, which racked up over 6 million views. Charlotte Bankes and Huw Nightingale's historic first Team GB gold on snow delivered 8.3 million social views, with Bankes' final run earning over 5.8 million views on TikTok alone.
On YouTube, BBC Sport saw record-breaking growth, with total views up 390% on Beijing 2022, reaching 8.8 million. Watch time totalled 590,000 hours, more than quadruple the previous Games. The most-watched piece of content was Lilah Fear and Lewis Gibson's Spice Girls–inspired figure skating team event debut, with 449,000 views.
On TV, the Team GB men's curling team's silver medal in a nail-biting final against Canada peaked at 5.5 million viewers on BBC One. The BBC Sport website and app attracted 16.3 million unique visitors, with a single explainer story on the curling controversy drawing over 2 million page views.
