Emma Lyon, the wife of Australian cricket star Nathan Lyon, has forged a reputation as one of the sport's most glamorous and expensively dressed partners. However, she recently surprised followers by embracing a notably more affordable look while supporting her husband's team.
From Designer Runways to the MCG Stands
Emma, who married the off-spinner in July 2022, is typically seen in ultra-luxurious attire. Her most famous ensemble was a stunning designer outfit worth at least $17,800 (approximately £14,000) worn to the 2023 ICC World Test Championship Final at Lord's. She has also been photographed wearing thousands of dollars worth of jewellery on dates with Nathan.
Yet, for the Boxing Day Ashes Test at the Melbourne Cricket Ground (MCG), her style narrative took a deliberate turn. Instead of haute couture, she opted for a pair of blue ABRAND barrel jeans from Just Jeans, retailing for just $119.95, paired with a simple red T-shirt costing a mere $29.95. She completed the casual look with a black jacket and flat shoes, anticipating a cool day at the cricket.
A Personal Touch Behind the Style Switch
The influencer and former real estate agent explained her choice for bargain boutique items in an Instagram video showing her getting ready for the day's play. This style pivot coincides with a challenging period for the Lyon family. Nathan Lyon was ruled out of the ongoing Ashes series after tearing his hamstring during the third Test at the Adelaide Oval.
Emma later shared a poignant photo of Nathan recovering in a hospital bed, embracing their young daughter after surgery. The injury has meant the veteran spinner has spent more time at home this summer than planned, albeit not under the circumstances he would have wanted.
Building an Influencer Career
Emma officially launched her career as an influencer with a sponsored Instagram post in July. The 32-year-old modelled several ensembles from UK fashion brand Maebe, including a $116 cream wool crop top and a $105 button-down singlet. However, her penchant for luxury remains well-documented. While travelling to the World Test Championship, she showcased accessories totalling a jaw-dropping $22,955, including a $19,230 Chanel bag and a $3,725 Goyard tote, alongside a $1,500 in-flight skincare collection.
Her latest high-street choice demonstrates a relatable and practical side to the fashion-conscious WAG, endearing her to fans during a family-focused time away from the usual spotlight of international cricket tours.
