Mormon Musical Offers Lessons for Romney on Likeability
Mormon Musical Offers Lessons for Romney on Likeability

A recent viewing of 'The Book of Mormon' musical on Broadway has sparked reflections on how Mitt Romney could improve his public image. The show, created by the minds behind South Park, manages to mock Mormonism while oddly endearing audiences to the faith.

The production features a line so crude it drew a collective gasp from the audience, yet the overall effect is one of affection for Mormons, despite the scathing critique of religion. The musical portrays Mormon missionaries as well-meaning but deluded, with a song about believing anything and hoping the promised land resembles Orlando.

Interestingly, the biggest laugh came from a Ugandan character who suggests that Salt Lake City should be taken as a metaphor, not literally. This moment highlighted a sophistication that the audience enjoyed, feeling superior to the depicted Americans.

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Despite the mockery, the show leaves viewers with a warm feeling towards Mormons for their ability to laugh at themselves—even if they aren't the ones laughing. This contrasts with Romney's perceived insecurity, suggesting he could benefit from acknowledging his own faults.

The Mormon church's response to the musical was measured, stating that while the production may entertain, the actual Book of Mormon will change lives. This PR savvy is something the Romney campaign could learn from.

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