The Daily Mirror's hard-hitting 'Missed' campaign has been recognised as one of journalism's most impactful initiatives, securing a prestigious nomination for the Society of Editors' Making a Difference Award.
The campaign, which has been tracking government promises and their actual delivery since its launch, has become an essential resource for voters seeking transparency from their elected officials. Through meticulous documentation and accessible presentation, the Mirror has created an unprecedented level of political accountability.
A Campaign That's Changing Political Discourse
What sets the 'Missed' campaign apart is its commitment to following through on political pledges long after election cycles conclude. While many media outlets report on promises as they're made, the Mirror has dedicated resources to monitoring their implementation - or lack thereof.
The initiative has particularly resonated with readers frustrated by the gap between political rhetoric and real-world outcomes. By providing clear, evidence-based assessments of promise fulfilment, the campaign empowers citizens to make informed decisions.
Recognition Among Media Elite
Being shortlisted for the Making a Difference Award places the Mirror's campaign in esteemed company. The Society of Editors award celebrates journalism that demonstrates tangible positive impact on society, making this nomination particularly meaningful.
The recognition comes at a time when public trust in both politicians and media remains fragile. Campaigns like 'Missed' demonstrate how journalism can serve as a vital bridge between the public and those in power.
What This Means for British Journalism
The nomination underscores a growing trend in media towards accountability journalism that extends beyond breaking news. News organisations are increasingly recognising the value of long-term projects that monitor power and inform democratic processes.
As the Mirror's campaign continues to track governmental performance, its award recognition serves as validation for approaches to journalism that prioritise sustained public service over sensationalism.
The winners will be announced at the Society of Editors' annual ceremony, where the 'Missed' campaign will compete against other notable initiatives that have made significant contributions to public life through journalism.
