Monty Don has been reminded of BBC editorial guidelines after wearing a Barbour jacket on Gardeners' World while promoting the same brand in an advertising campaign. The 70-year-old presenter was spotted in the £300 jacket during the latest series of the hit BBC show and on its official social media feed.
BBC guidelines on conflicts of interest state that presenters must not appear on-air wearing clothing or using products they have been contracted to promote, advertise, or endorse, or in which they have a financial interest. A BBC spokeswoman said: 'We have clear guidelines around presenters' commercial activities while working with the BBC, and Monty has been reminded of these guidelines.'
The jacket appears in promotional content for Barbour's 'Way of Life' campaign, which encourages fans to 'shop the look' worn by Don. The campaign sees him discussing his love of the outdoors while modelling the brand's clothing. Barbour described Don as 'the original pioneer of allotment-core' and 'the perfect anchor' for its spring/summer 2026 collection.
Other stars signed up for the campaign include Frankie Bridge, AJ Odudu, Ella Eyre, and Jack Guinness. In the past, the BBC has warned Ski Sunday stars Graham Bell and Chemmy Alcott about plugging clothes, banning them from wearing their sponsored skiwear. In 2024, Gary Lineker also appeared to breach the same rules by wearing outfits from his own fashion range during England's Euros opening game.
