Salish Matter: The 16-Year-Old Star Taking Netflix and Skincare by Storm
Salish Matter, the American social media sensation, entrepreneur, and gymnast, has just premiered a new Netflix reality series alongside her father, photographer Jordan Matter. The show, titled Salish & Jordan Matter, is already generating significant buzz as it offers an intimate look into the chaotic and dynamic family life of the Matters. This launch marks another milestone in Salish's rapidly expanding career, which spans from viral YouTube appearances to voice acting and a successful skincare line.
Salish Matter's Age and Early Beginnings
Born in November 2009, Salish Matter is currently 16 years old. Her journey into the public eye began at the tender age of nine when she started featuring in her father's popular YouTube videos. These early exposures laid the foundation for her own social media presence, where she shares content focused on gymnastics, dance, and collaborative family projects. Over the years, she has amassed a substantial following, transitioning from a supporting role to a prominent creator in her own right.
Expanding Horizons: Voice Acting and Entrepreneurship
In 2023, Salish ventured into voice acting, securing roles in animated films such as Ruby Gillman, Teenage Kraken and The Angry Birds Movie 3. Her creative pursuits didn't stop there. In 2025, she and her father launched Sincerely Yours, a skincare brand specifically designed for teenagers and distributed in partnership with Sephora. The brand's launch event was so overwhelmingly popular that it had to be closed due to overcrowding, highlighting the strong market demand and Salish's influence.
Jordan Matter explained to Tubefilter that the idea for Sincerely Yours originated with Salish, who struggled to find effective, clean skincare products tailored for her age group. He noted, "As a teenager, she was searching for skincare that actually worked for her age group–something clean, simple, and designed for Gen Z." After identifying a significant gap in the market, they decided to create the brand together. Salish echoed this sentiment in an interview with Fashionista, stating, "When I started talking about it online, I couldn’t believe how many people said they were dealing with the same thing. Even my friends were like, ‘There’s no brand that actually gets us.’ That’s when I thought, why not just make one?"
Awards and Netflix Partnership
Salish's achievements have been recognized with prestigious awards. In June 2025, she won the Kids' Choice Award for Favorite Female Creator, following a previous win in 2024 alongside her father for Favorite Creator Family. Her new Netflix series is part of a broader deal with the streaming giant to develop, produce, and star in original projects, further solidifying her status as a multifaceted entertainer and businesswoman.
The series Salish & Jordan Matter is now available for streaming on Netflix, delving into the everyday adventures and challenges of their family life. With her brother Hudson also part of the dynamic, the show promises to captivate audiences with its authentic portrayal of modern celebrity and family bonds.
As Salish Matter continues to evolve from a social media star into a influential figure in entertainment and business, her story serves as an inspiration to young creators everywhere. At just 16, she has already made significant strides in multiple industries, demonstrating that age is no barrier to innovation and success.
