In a bold move that pits pop against politics, Russia has announced its intention to launch a rival song contest, 'Intervision', in 2025. This new venture is widely seen as a direct response to the country's continued suspension from the Eurovision Song Contest following its full-scale invasion of Ukraine.
The plans were confirmed by State Duma deputy Dmitry Gusev, who stated the event would be open to participants from former Soviet republics and other 'friendly' nations. This development signals a deepening cultural schism between Russia and Europe.
A New Stage for Geopolitics
The proposed Intervision contest is more than just a music competition; it is a potent symbol of Russia's geopolitical pivot. By creating its own cultural platform, the Kremlin aims to counter what it perceives as Western exclusion and build stronger ties with nations that have not condemned its actions in Ukraine.
This strategy mirrors efforts in other sectors, where Russia has sought to establish alternatives to Western-dominated institutions, from financial payment systems to media outlets.
Eurovision's Stance and the Road to Intervision
The European Broadcasting Union (EBU), which organises Eurovision, banned Russian entrants in February 2022, stating that including a Russian act would "bring the competition into disrepute" amidst the ongoing conflict. This decision was upheld for the 2023, 2024, and now the forthcoming 2025 contests.
Russian officials have framed their exclusion as politically motivated and discriminatory. The creation of Intervision is positioned not merely as an alternative, but as a challenge to the Eurovision model itself, promising a focus on 'traditional values'.
While full details are yet to be revealed, the announcement sets the stage for a unique cultural standoff in 2025, where music and diplomacy will be inextricably linked.
