Forget drastic procedures and expensive potions. The secret to a radiant, youthful complexion after 40 might just be about correcting a handful of subtle mistakes you never knew you were making.
According to a leading professional makeup artist, whose clientele includes women in their 40s, 50s, 60s and beyond, these common blunders are often the true culprits behind a lacklustre complexion, emphasising fine lines and adding years to your appearance.
The Foundation Faux Pas
One of the most prevalent mistakes is using a heavy, matte foundation. "As skin matures, it naturally loses moisture and luminosity," the expert explains. A thick, flat foundation doesn't blend with your changing skin texture; it sits on top, settling into and highlighting every line and wrinkle.
The Fix: Swap your full-coverage matte foundation for a lightweight, hydrating formula with a satin or dewy finish. Think tinted moisturisers, serum foundations, or BB creams. The goal is to even out the skin tone while allowing its natural texture to show through, creating a plump, fresh-faced look.
The Powder Problem
Dusting a heavy layer of powder all over the face is a recipe for disaster for mature skin. This technique, often used to 'set' makeup, actually absorbs what little natural oil and hydration mature skin has, resulting in a dry, cakey, and aged finish.
The Fix: Use powder with a light hand and only where you truly need it. Gently press a small amount of a finely-milled, translucent powder only on the T-zone to combat shine. Avoid the drier areas of the face, like the cheeks and under the eyes, to maintain a hydrated look.
The Concealer Conundrum
Applying concealer directly under the eye in a large, half-moon shape is a technique better suited to younger skin. On thinner, more delicate mature skin, this method draws attention to the area and can make concealer look heavy and crepey.
The Fix: Use a hydrating, light-reflecting concealer and apply it strategically. Dot it only on the inner corner and outer corner of the under-eye area, avoiding the centre, and blend meticulously. This technique brightens the eyes without adding texture or weight.
The Blush Blunder
Sweeping powder blush onto the apples of the cheeks can actually drag the face down. As skin loses elasticity, placement is everything. Applying colour too low has a downward-pulling effect.
The Fix: Opt for cream or liquid blush formulas for a seamless, skin-like flush. Apply the colour higher on the cheekbones, blending upwards towards the temples. This technique lifts the entire face and mimics a natural, healthy flush.
The Skincare Sabotage
Perhaps the most critical mistake happens before any makeup is even applied: inadequate skincare. Using makeup products that aren't complemented by a nourishing skincare routine is a losing battle. Dehydrated skin will never hold makeup well.
The Fix: Invest in a robust skincare regimen focused on hydration and nourishment. A potent hyaluronic acid serum, a rich moisturiser, and a dedicated eye cream are non-negotiable. Well-prepped skin creates a smooth, hydrated canvas, meaning your makeup will look better and you'll need less of it.
Ultimately, the key to flawless makeup after 40 is a shift in approach. It's less about masking and covering, and more about enhancing, hydrating, and embracing your skin's natural beauty with smarter product choices and application techniques.
