Jennifer Aniston, 56, has become the face of Pvolve, a low-impact fitness programme that promises “transformational total-body toning”. The actress, a long-time devotee, now serves as a spokesperson and ambassador for the brand, which has seen its demographic shift towards women in their forties and fifties.
Pvolve, which stands for “personal evolution”, combines physiotherapy-inspired movements with resistance band equipment. The method aims to sculpt, strengthen and restore the body without the strain of high-impact exercise. Founder Rachel Katzman developed the programme after a punishing training regime worsened her scoliosis and caused back and hip pain.
A study from the University of Exeter Medical School, funded by Pvolve, found the training method can improve common physical issues affecting women in menopause. Researchers reported it was more effective than the government’s recommended 150 minutes of moderate-intensity exercise per week. The brand now has over sixty studios open or in development across the US and Canada, with plans to expand to the UK.
Health experts highlight the importance of strength training for midlife women. Dr Jan Toledano of the London Hormone Clinic explains that oestrogen decline at menopause leads to bone loss and joint inflammation, while testosterone decline makes it harder to maintain muscle mass. She recommends weight-bearing exercise and sufficient vitamin D alongside hormone replacement therapy to prevent these issues.
Health coach Jodi Montlake urges women to start building strength early to combat muscle loss and improve balance and co-ordination, reducing the risk of falls and fractures later in life. Pvolve’s chief training officer Antonietta Vicario notes that the low-impact nature of the workouts particularly appeals to women in their forties and fifties.
