Pet owners are praising the vet-approved Itch flea treatment, with some calling it 'best on the market' after reporting their cats and dogs are now 'flea free'. The subscription service is currently offering the first month free, with only a £2.99 postage cost to pay, while temperatures remain elevated.
Itch provides tailored treatments for both cats and dogs, matching the precise dosage to each pet's breed and size. Owners answer a few quick questions about their pet, and Itch recommends the most suitable treatment. The vet-approved solution contains fipronil, which eliminates adult fleas, and (S)-methoprene, which prevents eggs and larvae from developing.
Why regular treatment is essential
It takes just five fleas on an untreated pet to rapidly escalate into a full-blown infestation, producing over a million eggs within a matter of weeks. Fleas breed at an extraordinary rate, with a single female capable of laying up to 50 eggs per day just 24 hours after mating.
In the warm, humid conditions found in many UK homes during summer, these eggs hatch into larvae, which then develop into pupae before emerging as adult fleas. The entire cycle can complete in only a few weeks, which is why even a minor flea problem can swiftly spiral into a deeply uncomfortable infestation if left unaddressed.
Experts at Itch warn that, for this very reason, pet owners must treat both their animals and their homes on a regular basis. Pet treatments work by killing adult fleas and preventing eggs from developing, making monthly flea treatment for dogs and cats essential to guard against infestation.
How the subscription works
Itch provides a subscription service that delivers treatments on a set schedule. The first month is currently available free of charge, giving owners a straightforward way to begin ongoing protection. For those who continue with a rolling subscription, subsequent months start from £8.50, with free delivery included.
The treatment also tackles ticks and is proven to both treat and prevent infestations. Owners are also advised to treat their homes with a spray, vacuum frequently, and wash pet bedding at 60°C or above to eradicate fleas completely. Itch offers flexibility, allowing customers to pause, amend or cancel their subscription at any point.
What pet owners say
Itch has accumulated thousands of five-star reviews from pet owners across the country. One buyer said: "I have been using this for only a couple of months and I'm very impressed with the results. I have found no fleas on her since using this, unlike some others I have used."
Another added: "Takes the stress out of flea and worm treatment for my dog. I know that he is due for treatment when it lands on the doorstep and I am confident it is the right dosage for his size, lifestyle and weight."
A third stated: "This is the best on the market I've tried a few and could never get rid of them after 2 months my cat is flea free."
Some buyers were less impressed, however, with one three-star review noting: "Service and delivery excellent. Unfortunately the treatment did not work on my dog." Another delighted customer explained: "Brilliant, not seen a flea since using."
