Noise levels in fan zones and pubs across the UK reached 135dB – equivalent to a commercial aircraft during takeoff – when Harry Kane scored his second goal in England's 2-1 victory over DR Congo, according to data captured by Specsavers.
Loudest celebrations recorded in Birmingham
Data taken across packed venues in Birmingham, London and Manchester revealed the loudest recording came from the Midlands metropolis. Decibel levels in London climbed to 127dB, while celebrations in Manchester topped out at 117dB.
A golden opportunity squandered by Marcus Rashford triggered massive reactions among fans, with noise levels reaching 134dB in Birmingham and 131dB in Manchester. Another Kane chance also produced a peak measurement of 135dB in Birmingham.
Health experts warn of hearing damage risk
Hearing experts have warned supporters that the tournament's most memorable moments could come with an unexpected consequence ahead of England's match against Norway on Saturday night (July 11). The World Health Organisation (WHO) considers continuous exposure above 85dB as potentially damaging, indicating England supporters surpassed that limit by 50dB during last week's fixture.
Robert Shepheard, a consultant clinical audiologist, said: "The World Health Organisation estimates that 1.1 billion young people worldwide are at risk of preventable hearing loss – and moments like this week's match are a reminder of just how quickly noise exposure adds up. At 135dB, the kind of levels we recorded when England scored, you are in territory where repeated exposure over a tournament can begin to affect your hearing."
Specsavers and NTIA launch 'Cheerplugs' to protect fans
Specsavers has teamed up with the Night-Time Industries Association (NTIA), the trade body representing the UK's clubs, bars and pubs, to distribute limited-edition 'Cheerplugs'. The specially rebranded high-fidelity earplugs are crafted to enable fans to catch every piece of commentary, chant and celebration, while simultaneously shielding their hearing from lengthy exposure to noisy environments.
Gordon Harrison, chief audiologist at Specsavers, said: "Nothing beats the sound of a packed pub when your team scores. The chants, the celebrations and those unforgettable last-minute moments are all part of what makes tournament football so special. But just like players look after themselves across a long tournament, fans should think about protecting their hearing too. Cheerplugs mean you don't have to choose between soaking up the atmosphere and looking after your hearing health."
Listen for Life campaign raises awareness
The results highlight the importance of the Listen for Life campaign, which aims to raise awareness of the lasting damage that excessive noise exposure can inflict on hearing, while helping people safely enjoy live sport, music and other events. Mike Kill, CEO of the NTIA, said: "We want those who enjoy the atmosphere of watching the game in public spaces to experience every moment while also protecting their hearing. Through our unique Listen for Life initiative, we're giving cheering fans the knowledge and practical tools they need to enjoy the excitement safely. We've seen just how loud these spaces can become, and it's astonishing. Small habits, such as being aware of noise exposure and taking simple steps to protect your hearing, can make a significant difference to your long-term hearing health."
