A son is pushing his body to the absolute limit in an extraordinary tribute to his mother, who was left unable to walk after a sudden brain bleed. Sam King, 31, has embarked on a monumental challenge to complete 74 ultramarathons in 74 consecutive days, running 50 kilometres every single day.
A Mother's Trauma and a Son's Promise
The challenge, named Project 74, is for his 74-year-old mother, Penny, who Sam describes as his best friend. The nightmare began in January of this year when Penny collapsed in her son's arms after suffering a traumatic brain bleed. Doctors delivered the devastating news that she was unlikely to survive.
Miraculously, Penny pulled through, but the injury has had life-altering consequences. She is now unable to walk, cannot feed herself, and struggles to hold a proper conversation. In response, Sam left his job in London and moved back home to be closer to her, dedicating every mile of his gruelling challenge to her recovery and spirit.
From Gaming Addiction to Record-Breaking Runner
Sam's connection to this immense physical test runs even deeper. Just a few years ago, he was severely overweight and battling a serious addiction to gaming, even reaching the number one spot in the world for Call of Duty. When he stepped away from that life, he felt lost and struggled with his mental and physical health.
He discovered running, which he credits with transforming his life. It gave him structure, purpose, and a confidence he never knew he possessed. This personal transformation fuels his current world record attempt for the most consecutive ultramarathons by a man.
The Long Road Ahead for Project 74
The challenge began on 27 September 2025. At the time of reporting, Sam was on Day 45, meaning he still has a long and painful road ahead. He is aiming to raise £74,000 for the brain injury charity Headway UK, a figure chosen to match his mother's age. So far, he has reached approximately 45% of his target.
Sam is documenting his journey on social media, sharing regular updates with his followers. He is doing this without a PR team or a large budget, and is urging the public to help by sharing his story, posting it on their own social media channels, and tagging friends to get his mission seen by more people. He has expressed concern that he may not reach his fundraising goal without wider support.
This incredible story is one of familial love, personal redemption, and sheer human endurance, all dedicated to a beloved mother.
