If you are a regular viewer of This Morning, you might already know that Facebook hosts a dedicated page for beauty advice from ITV expert Nadine Baggott. The Nadine Baggott Community page boasts a following of 36.6k, with numerous posts sharing affordable anti-ageing tips from Nadine and other members.
Community Member Seeks Help for Neck Wrinkles
This week, a popular topic emerged when a user asked for advice to reduce the appearance of wrinkles on the neck. The user wrote: "Ladies, what do people use on the skin between your jaw and neck? Mine is turning a bit crepe-like. Is there anything that might help? I realise it won't go away completely without some kind of surgical intervention, but I'd just like to improve the look."
Overwhelming Recommendation for PRAI Cream
Community members responded in large numbers, sharing their go-to products for improving skin texture on the neck and décolletage. However, one product was mentioned repeatedly: PRAI's Ageless Throat and Decolletage Cream, now on sale for £23.99.
The bestselling cream, reportedly selling every 60 seconds, aims to create firmer, smoother-looking neck skin with a blend of hydrating hyaluronic acid and the brand's proprietary Sepilift technology. The cream is also recommended by our Mirror shopping writer's mum, who has seen impressive results. She noticed early signs of what many call 'turkey neck' around three years ago, when the skin on her throat began to lose firmness.
After discovering the Ageless Throat cream through a friend, she started using it consistently. Now, she says her neck looks noticeably smoother and more youthful, with no fine lines or discolouration.
Positive Feedback from Nadine Baggott Community
Nadine Baggott Community members echo similar feedback. One wrote: "It really softened the lines on my chest." Another added: "I use the PRAI cream every morning, taking it right down to my chest. It sinks in lovely to my skin."
On Boots, where the cream has a glowing 5-star rating from over 1,000 people, words like "Very effective" and "huge difference" are common. One reviewer said: "I first bought this product in duty free and absolutely loved it. I noticed a difference in 2 weeks on my turkey neck. I have now bought both day and night cream from boots and looking at other products from prai to buy." Another added: "Definitely see a difference in 1 week of using it, turkey neck was getting me down but can see an improvement."
More balanced reviews note that the cream can feel a bit thick or 'slip' if used in excess.
Other Recommendations from the Group
Trinny London's Elevator Neck Cream was also mentioned frequently. It contains peptides that rebuild the skin's scaffolding, filling in gaps and boosting collagen production.
