An NHS midwife and TikTok creator known as Mamadinya is using social media to educate expectant parents about pregnancy and childbirth, aiming to reduce birth trauma. Elizabeth Idowu, the woman behind the account, shares her four years of midwifery experience through series like Mama’s Class and Now You Know on TikTok.
Idowu says many parents arrive at hospital unprepared, causing stress for both families and midwives. She creates videos on topics such as using a comb for labour pain or identifying broken waters to address knowledge gaps. 'Ignorance isn't bliss,' she told The Mirror, emphasising the need for accessible, non-terrifying information.
Her online presence has expanded into real-world initiatives, including Bumps and Brunches events, Talks Before the Bump conversation cards, and her debut book I’m Pregnant, Now What?, released on March 26. The book guides readers through each trimester, aiming to boost confidence and demystify medical jargon without overwhelming them.
Idowu also plans to take her midwifery approach back to Nigeria, where she trained briefly after graduating. She noted the lack of support there compared to the UK, calling it 'a little bit traumatizing'. Her goal remains to make pregnancy journeys 'smoother, safer and knowledgeable' for all.
