Three men have died following a major fire in White City, west London, the London Fire Brigade has confirmed. The blaze broke out on Saturday evening on New Zealand Way, with around 100 firefighters and 15 fire engines responding to the scene.
The fire, which started at approximately 6.52pm, involved a single-storey pavilion, with just over half of the structure damaged. Firefighters rescued three men from the building, who were treated by paramedics from the London Ambulance Service. Two were declared dead at the scene, while the third died later in hospital.
Assistant commissioner Pat Goulbourne said the brigade received 19 calls about the incident. Crews from North Kensington, Acton, Chiswick and surrounding stations attended, bringing the fire under control by 9.25pm.
The cause of the fire is under investigation by the Brigade's specialist fire investigation officers and the Metropolitan Police Service.
