Cigar-loving former boxer David Haye, nicknamed 'The Hayemaker', has launched a surprising new career creating a brand of AI therapy to help people quit smoking. This may appear a bit rich coming from the ex-world champ who won Cigar Sports Person of the Year in 2025, as David, 45, says he has come up with the perfect formula to help addicts cut out the fags.
New Venture: SNUK.AI
He has set up an artificial intelligence company called SNUK.AI, calling his method the 'Combustion Reduction Programme'. The I'm A Celeb contestant is renowned for his love of AI and struggled in the jungle without it. Now on the home page of snuk.ai, he gives a passionate speech about his new invention and claims that he can help people — and it is all entirely for free.
David Haye's Message
'I'm David Haye, your AI combustion reduction partner. I'm not telling you to quit — as if you could, you'd have done it by now. I'm telling you to gradually reduce your combustion, over a few months if needs be. At your own pace, on your terms. I work with you the whole way. Completely free. Forever,' he says.
'If there was a magic button that made them not want their next cigarette, they would. There isn't one. But there's a better way. I've built something different, we're not asking you to stop, we're focused on one thing: combustion. The burning. Bring that down and your body starts waking up, lungs open, you sleep deeper, your energy comes back, you climb stairs like you used to. At your pace. On your terms.'
'Week one, a 20-a-day smoker might move to 18. A ten per cent drop. Small steps, steady, you set the targets, I hold you to it.'
The Method
'The ritual, hand-to-mouth, the pause. We got amazing tools for you to pick up, instead. Focus on your breath, focus it on the ritual, we track it all, and you'll finally get a grip on this with your own data. Every week this voice you're listening to right now is in your ear, talking you through what move, what's next, celebrating every win, no slamming the breaks, no white-knuckling, no will power battles, just a steady plan, a dashboard for your body, and me in your corner, every step.'
'The average smoker loses ten years off their life. Give me three months, I'll help you claim those years back. Free. This isn't for quitters, it's for people ready to feel good in their body again.'
