Superdrug has recorded a 70% year-on-year surge in sales of its own-brand fexofenadine tablets, as soaring temperatures and sustained high pollen levels leave hay fever sufferers battling symptoms far later into the season than anticipated. With large swathes of the UK enduring repeated heatwaves this summer — and a new June temperature record of 36.7C logged again on Thursday — pharmacists report that many individuals who would ordinarily expect relief by now are still grappling with persistent sneezing, itchy eyes, congestion and runny noses.
Hay fever impacts millions across the UK
Hay fever impacts an estimated 10 million Britons and occurs when the immune system overreacts to pollen. Warm, dry and breezy conditions create the perfect environment for pollen dispersal, while extended periods of sunshine can prolong the pollen season and heighten exposure.
Jamie Archer, own brand director at Superdrug, said: "We've seen a 70% year on year increase in sales of our own brand Fexofenadine tablets, highlighting just how challenging this year's allergy season has been for many customers. The combination of prolonged warm weather and consistently high pollen counts means people are experiencing symptoms for longer than they may expect. Rather than a short seasonal spike, we're seeing customers continue to seek effective relief well into the summer as the heatwave extends allergy season."
Superdrug's own-brand tablets among best-selling allergy products
Superdrug revealed that its own-brand tablets have become amongst its best-selling allergy products, delivering fast-acting, non-drowsy relief from typical hay fever symptoms, including sneezing, itchy or watery eyes, and a blocked or runny nose.
Why is hay fever worse this year?
According to pharmacists, extended periods of warm weather can exacerbate hay fever symptoms by prolonging the pollen season, while dry conditions enable pollen to stay airborne for longer periods, heightening exposure.
Rachel Jones, pharmacy superintendent at Superdrug, explained: "Many people assume their hay fever will improve as summer goes on, but this is not always the case. If you are allergic to one type of pollen, you may also be sensitive to other seasonal airborne allergens, causing symptoms to continue for several months. Higher temperatures, dry conditions and increased time spent outdoors can all contribute to symptoms feeling worse and lasting beyond what many people consider the 'normal' hay fever season."
Five ways to reduce hay fever symptoms during a heatwave
Keep windows closed during peak pollen hours
Rachel said: "On high pollen days, keeping windows and doors closed where possible can help reduce the amount of pollen entering your home. If you need to cool your home, try opening windows later in the evening when pollen counts are typically lower."
Shower before bed
"Pollen sticks easily to hair and skin throughout the day. Showering before bed and changing into clean clothes can help stop pollen transferring onto your bedding, which may improve overnight symptoms."
Avoid drying washing outside
"Freshly washed clothes, bedding and towels can act like a magnet for pollen. Drying washing indoors during periods of very high pollen can help reduce the amount of allergens brought back into the home."
Opt for wraparound sunglasses
"Sunglasses can help reduce the amount of pollen reaching your eyes, helping to minimise itching, redness and watering while outdoors."
Begin treatment before symptoms worsen
"Many people wait until symptoms become unbearable before taking medication. Starting treatment early and taking it consistently during periods of high pollen can often provide better symptom control."
Jamie Archer added: "We know hay fever can have a real impact on people's everyday lives, affecting sleep, concentration and time spent outdoors. Our aim is to make effective allergy relief as accessible and affordable as possible, helping customers manage their symptoms throughout what has been an unusually long allergy season."
