Brits Missing Omega-3 Benefits Due to Fish Smell Aversion
Brits Missing Omega-3 Benefits Due to Fish Smell

Brits may be missing out on the healthy ageing benefits of Omega-3, as more than half admit they are put off eating 'smelly' fish. Omega-3 fatty acids, found mainly in oily fish such as salmon and mackerel, support heart, brain, and eye health as well as normal blood pressure, but many are missing out.

A study by Seven Seas revealed that 54% of Brits are put off eating more fish because they dislike the taste or smell. It also found that 60% fail to meet the government's recommendation of at least two portions of fish per week.

Of 2,258 adults surveyed, only 34% recognized Omega-3's link to healthy ageing, while nearly a fifth do not know what it does. Despite low awareness, around half worry they are not getting enough Omega-3. Healthy ageing is on the public's radar, with 85% interested, yet more than 45 million Brits are unaware of Omega-3's role.

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Almost half (47%) are unaware of the daily recommended Omega-3 intake, and the same number do not consider EPA and DHA levels when choosing supplements. EPA and DHA are key Omega-3 fatty acids that support heart, brain, and eye health and help maintain normal blood pressure.

Omega-3 is present in every cell but not easily produced. EPA and DHA are primarily found in oily fish or supplements. The average UK Omega-3 index is around 5.5%, while evidence suggests above 8% supports cardiovascular health. More than two-thirds of people do not currently take an Omega-3 supplement.

Professional Chef Marcus Wareing, who has taken Omega-3 since childhood, said: "Now I'm in my 50s, I really pay attention to what I'm putting in my body. As a chef, quality is everything and it's the same with my supplements. Omega-3 is my go-to supplement so I can keep doing the things that I love."

Health coach Donna Bartoli said: "When I speak with my community about healthy ageing, one of the first things we look at is Omega-3 intake. Many people don't realise how little they're getting from their weekly meals especially if oily fish isn't a regular part of their diet."

Charlotte Brewster at Seven Seas said: "At Seven Seas we believe healthy ageing starts with proper nutrition. Our range is designed to meet individual dietary and lifestyle needs, offering various strengths of Omega-3 to help top-up your Omega-3 levels."

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Donna Bartoli's Top Seven Tips for Healthy Ageing

  1. Eat a varied, whole-food diet: Build meals around vegetables, wholegrains, quality protein and healthy fats.
  2. Get outside and support vitamin D levels: Natural daylight helps support vitamin D, which maintains normal bones, immune system and muscle function.
  3. Stay active and keep your body moving: Regular movement like walking, strength training, yoga or swimming supports mobility and circulation.
  4. Include healthy fats and consider Omega-3: EPA and DHA from oily fish or supplements support healthy ageing.
  5. Choose supplements with care: Look at EPA and DHA levels, quality, purity and absorption.
  6. Think long term, not quick fixes: Small, consistent habits support health and wellbeing every day.
  7. Be mindful of sugar: Excess sugar accelerates ageing; focus on balanced meals with protein and healthy fats.