Veganism continues to rise in the UK, with around 2 million Britons now identifying as vegan or following a plant-based diet, according to the Vegan Society. Yet many popular vegan restaurants and chains are shutting down, leaving customers and industry insiders questioning the reasons behind the trend.
London's Unity Diner, a not-for-profit known for its 3D-printed vegan steak and realistic tofish, announced its closure in late 2024. Co-founder Andy Crumpton noted the emotional response from customers, who saw the restaurant as yet another outwardly successful plant-based establishment that suddenly closed. Other London favourites like Rudy's Vegan Diner, Halo Burger, and Neat Burger have also shut, while regional losses include The Glasvegan in Glasgow, Veggie Republic in Liverpool, and Jungle Bird in Birmingham.
Two main theories have emerged to explain the closures. Some argue that the hospitality industry as a whole is struggling, while others point to negative discourse around veganism, including myths about protein and ultra-processed foods. Despite this, interest in veganism remains strong, driven by environmental and health concerns.
The closure of smaller chains like Herbivorous in northern England and the decision by New York's three-Michelin-starred Eleven Madison Park to reintroduce meat have further unsettled the vegan community. Vegan influencer Clare Every, who runs The Little London Vegan blog, says she frequently receives messages from followers alerting her to restaurant closures she was unaware of.
Among the most mourned losses is The Vurger Co., founded by Rachel Hugh in 2016, which grew to four stores and a cookbook before closing. The pattern of closures has left many vegans feeling that no establishment is safe, even those that appear to be thriving.
