Journalist Shania King-Soyza swapped her usual ice cream for a frozen yogurt from Go Greek Yogurt's new London store and was surprised by the result. The dessert proved creamier, more satisfying, and healthier than traditional ice cream, offering higher protein and lower sugar content.
The Problem with Ice Cream
Ice cream is a popular summer treat, but its high sugar and calorie content, along with low nutritional value, make it a less healthy choice. Many consumers are now seeking alternatives that provide similar indulgence with better nutritional profiles. Frozen desserts made with fresh ingredients are gaining popularity, and one product in particular—traditional Greek frozen yogurt—claims to match ice cream's creamy texture while offering more protein and less sugar.
King-Soyza visited Go Greek Yogurt's London store at 36 South Molton Street to test these claims. She tried their traditional frozen yogurt for the first time and was genuinely impressed by the experience.
What Is Go Greek Yogurt?
Go Greek Yogurt was founded in Los Angeles in 2012 by Tanja Murgel-Subotic, David Subotic, and Jonathan Williams. The brand was inspired by Tanja's love for Greece and its values of natural ingredients, mindful eating, and community. It has since expanded across the US and the Middle East, attracting a loyal following that includes celebrities like Jennifer Aniston and the Kardashians.
The London store marks the brand's entry into the European market, bringing its Mediterranean-inspired menu closer to its Greek roots. The yogurt is imported from Greece and handcrafted using traditional recipes, embodying the Greek concept of meraki—creating with passion and purpose.
Co-founder Tanja Murgel-Subotic said: "We are thrilled, excited, and deeply honoured to be entering the European market with the launch of our first store in London. This moment has been a long-held ambition for Go Greek Yogurt, made all the more meaningful by how close it brings us to the origins of our craft in Greece."
The Tasting Experience
The store's interior is decorated in blue and white, reminiscent of the Greek flag. Staff explained the service: customers choose from a small but focused menu of frozen yogurt, smoothies, and classic yogurt in both sweet and savoury varieties. Savoury options include the Aceso and Greek Salad bowls with Mediterranean toppings, while sweet bowls like Althea, Energia, and Proteini combine fresh fruit, nuts, seeds, granola, chocolate, and Greek honey.
King-Soyza opted for the self-customisable frozen yogurt. She could choose from three house flavours: plain tart, chocolate, and honey. Vegan options were available, along with three rotating seasonal flavours—in July, these were banana, strawberry, and vegan coffee mocha. Customers then add toppings from a selection of 30 items, including fresh fruit, berries, nuts, seeds, sweets, and jams.
She tasted all six flavours. Five were "extremely delicious, indulgent and heavenly." The coffee mocha was too bitter and rich for her taste. Surprisingly, chocolate became a favourite despite her usual dislike of chocolate ice cream and milkshakes.
She chose a split between banana and chocolate, topped with strawberries and granola, describing it as "heaven in a pot." She also recommended the natural honey flavour.
Pricing and Value
Each bowl is weighed to determine the price: £1.75 per 50g of yogurt and 80p per spoon of toppings. King-Soyza's full-to-the-brim tub cost £13.44, while her boyfriend's smaller portion was £7.94. She considered this reasonable given London prices.
Health Benefits of Greek Yogurt
Go Greek Yogurt champions nutrient-dense, functional food guided by the Mediterranean philosophy of intentional eating. The yogurt is made using time-tested techniques, not heavily processed "Greek-style" alternatives, resulting in a naturally thick, creamy texture while retaining key nutritional benefits. It is rich in protein, probiotics, calcium, and vitamin B12, and lower in sugar and carbohydrates than many conventional yogurts. It also contains reduced lactose and naturally occurring potassium and iodine to support digestion and overall wellbeing.
Nutritionist Kristen Stavridis said: "As a nutritionist, I consider Greek yoghurt to be one of the best health foods out there. It's rich in protein, a great source of calcium for healthy bones and fat to support hormone and brain health. It's rich in probiotics to help our gut health and is low in sugars. I love starting my day with a Greek yoghurt bowl - it's a brilliant way to also add other nutrient-dense ingredients to your diet like fibre-rich fruits, nuts and seeds while also keeping you fuller for longer."
Stavridis, who is half Greek, added: "I'm usually very picky about my Greek yoghurts, but I'm happy to say that Go Greek Yoghurt passes the test and I'm so looking forward to having something like this come to London to allow people more opportunities to enjoy this nutrient-dense food."
Giveaway and Final Thoughts
To celebrate the opening, Go Greek Yogurt is offering one lucky winner the chance to win 1kg of frozen yogurt. To enter, participants must follow @nutritionistkristen and @gogreekyogurtuk on Instagram, like the giveaway post, and tag the friend they would share the prize with in the comments. Sharing the post to Instagram Stories earns an additional entry.
King-Soyza concluded: "Creamy, refreshing, tasty, satisfying and reasonably priced; this might be my new favourite spot in London."
