Comedy legend Sacha Baron Cohen has once again proven his knack for satire, this time targeting Hollywood’s obsession with the weight-loss drug Ozempic. In a brilliantly absurd parody of a Marvel trailer, Cohen—reprising his flamboyant character Bruno—mocks the growing trend of celebrities turning to the diabetes medication for rapid slimming effects.
When Bruno Meets Marvel
The mock trailer, which surfaced online this week, features Cohen’s outrageous fashionista Bruno declaring himself a new Marvel superhero—"Ozempic Man"—armed with a penchant for dramatic weight loss and even more dramatic one-liners. The clip, filled with over-the-top CGI and faux-epic narration, cleverly skewers both superhero movie tropes and the real-life frenzy around Ozempic.
Hollywood’s Open Secret
The joke lands in the midst of ongoing speculation about A-listers using semaglutide-based drugs like Ozempic and Wegovy off-label to shed pounds quickly. While the medications are FDA-approved for diabetes and obesity treatment, their adoption as a "red-carpet shortcut" has sparked debates about health ethics and celebrity influence.
Cohen’s parody highlights the absurdity of the situation, with Bruno dramatically whispering: "With great weight loss comes great responsibility… to deny you’re taking it."
Why This Stings
The timing couldn’t be sharper. Just last month, reports revealed a global shortage of Ozempic as demand skyrocketed—fueled in part by rumoured celebrity endorsements. Medical experts have warned against unsupervised use, citing potential side effects like pancreatitis and thyroid tumours.
Meanwhile, Marvel Studios—no stranger to meta-humour—has yet to comment on Cohen’s unauthorized "leak." But fans are already demanding a full-length spoof.
One thing’s clear: when Sacha Baron Cohen turns his satirical lens on pop culture, nobody’s safe—not even superheroes.
