Moisturise those ankles and get your pedicure ready. The hottest shoe of the summer is open-toed, comes in five colourways and is ergonomically engineered to provide as much comfort as your walking sandals: FitFlop's iQushion glossy-button flip-flops.
A Million Pairs Sold
With over a million pairs of this ultra-comfy design sold since its launch in early April, it seems many people are heading to warmer climes despite the fuel crisis. But slide-ons are no longer reserved for the beach. FitFlop's iQushion glossy-button flip-flops, priced at £35, have become a versatile staple.
The City-Flop Takeover
The city-flop takeover has subtly unfolded since early spring. You might think it's unusual, but look at the feet of commuters on the tube, the ends of dangling legs on bar stools in Soho, and even under desks in the office. Flip-flops are now considered everyday wear by some, even corporate attire.
Bare toes in the boardroom may not appeal to everyone, but the fashion pack wear them on the front row and at A-list events. At Copenhagen Fashion Week, red Havaianas were the shoe of the day. Last month, at Chanel's Cruise collection show in Biarritz, editors wore black Archies pairs. On the red carpet at the Met Gala and the BAFTAs, heeled flip-flops were as popular as Ozempic.
Why FitFlop's iQushion Stand Out
My go-to glossy favourites are only £35, but the sheen makes them feel sleek and smart rather than casual. They come with a hidden built-in arch contour and rebound technology, making them much better for your feet than standard pairs. I have the classic black, but because I've been wearing them repeatedly, I'm eyeing the trendy cherry red and sage green pairs.
Styling Tips for All Ages
The insider trick to styling these sandals at any age without looking silly is to de-beach your look. Avoid flouncy crochet, sarong skirts, raffia bags, or anything that could be mistaken for holiday attire. Instead, stick to tailored trousers, capri pants (flip-flops are the most flattering shoe with this marmite legging), cargos, Bermudas, and wide-leg jeans. Dresses and skirts are fine too, but be cautious of looking too laid back, bohemian, or undone. You want to emulate boss-girl style rather than frilly tradwife-core.
Don't be afraid to branch out from basic black. A bold shade like green, cobalt blue, or even yellow will inject a playful shot of colour into any old look. Just check the weather before wearing yours – soggy trotters are not style set approved.
