Apple is set to implement a substantial price hike for its TV+ streaming service, marking the second increase in less than a year and positioning it among the priciest options for British viewers.
The tech giant has announced that from today, the monthly subscription cost will rise from £6.99 to £8.99—a significant jump of nearly 30% for new subscribers. Existing members will see the new rate applied from their next billing date after 5th June.
What's Behind the Price Increase?
This move follows Apple's pattern of adjusting prices amid growing production costs for its original content. The company has invested heavily in high-profile productions featuring A-list talent, including recent hits and upcoming major series.
An Apple spokesperson stated: "We are committed to delivering the highest quality content to our subscribers. This price adjustment reflects the increasing value of Apple TV+ and our growing catalogue of award-winning series, compelling dramas, groundbreaking documentaries, kids' entertainment, and comedies."
How Does It Compare to Other Services?
The increase places Apple TV+ in a competitive position against other streaming giants:
- Netflix Standard Plan: £10.99/month
- Disney+: £7.99/month
- Amazon Prime Video: £8.99/month (included with Prime membership)
- Now TV Entertainment Pass: £9.99/month
Despite the hike, Apple TV+ remains cheaper than some competitors, though it offers a smaller content library than more established services.
Subscription Options and Family Sharing
Apple continues to offer its annual subscription option at £89.00, providing a slight discount compared to paying monthly. The service also supports Family Sharing, allowing up to six family members to access content with a single subscription.
Current subscribers will receive notification of the price change through their Apple ID email address, reminding them of their option to cancel at any time before the new rate applies.
This price adjustment reflects the ongoing trend of streaming services increasing costs as they expand their content offerings and production budgets continue to rise.
