A new survey has found that the majority of UK parents find age ratings on Netflix helpful when choosing child-appropriate content. The ratings, classified by the British Board of Film Classification (BBFC), appear across Netflix's entire UK catalogue.
The BBFC survey of 2,000 UK parents revealed that 96% consider the ratings symbols useful for deciding whether content is suitable for their children. Additionally, 77% of parents feel more confident in Netflix's age ratings because they are provided in partnership with the BBFC.
David Austin, chief executive of the BBFC, said: 'I am proud to celebrate five years of all films and TV series on Netflix carrying BBFC age ratings and content advice. As viewing habits continue to evolve, our commitment to protecting and empowering audiences has never been more important.'
The partnership, launched in 2020, ensures all Netflix UK content is rated under BBFC guidelines, which are based on public consultations refreshed every four to five years. The most recent consultation in 2023 involved around 12,000 people.
Benjamin King, senior director of global affairs UK at Netflix, said: 'At Netflix, we want families to feel fully confident in the choices they make about what to watch. By applying their well-established ratings across our entire UK catalogue, we equip parents with clear and consistent advice about age-appropriate content.'
Ella Bradshaw, policy officer for child safety online at the NSPCC, added: 'The BBFC's partnership with Netflix demonstrates how clear, independent age ratings and content advice can give families and young people confidence and help them make informed viewing choices.'
