Amazon Prime Video customers have been given a one-month warning that a new fee will be introduced from February 5. Users who wish to avoid adverts will need to pay an additional £2.99 per month on top of their existing subscription.
The change, announced in September, was confirmed via email this week. A standard Prime membership costing £8.99 per month will rise to £11.98 for ad-free viewing, while annual subscribers will see their £95 fee increase to £130.88. Those with a standalone Prime Video subscription will pay £8.98 instead of £5.99.
Customers content to watch limited advertisements will not face extra charges and need not take any action. The move follows similar strategies by Netflix and Disney+, which introduced ad-supported tiers in 2022.
Amazon stated that the advertising revenue will be used to invest in content, including Amazon Originals and live sports, aiming to have fewer ads than traditional television.
