Warner Bros. Discovery has announced a price increase for HBO Max, marking the third hike in three years. The new prices took effect on 21 October for new subscribers, while existing monthly subscribers will see the increase from their next billing date on or after 20 November 2025. Annual subscribers will not be affected until their renewal date.
The ad-free plan now costs $16.99 per month, up from $15.99, while the ad-supported plan rises to $9.99 from $9.99 (no change). The ultimate ad-free plan increases to $20.99 from $19.99. Bundles with Disney+ and Hulu also rise by $3 per month: the ad-supported bundle is now $19.99/month, and the ad-free bundle is $32.99/month.
This price rise follows similar moves by other streaming services, including Disney+, Hulu, Peacock, Apple TV, and Netflix, as companies seek to improve profitability. HBO Max's content includes series such as 'The Sopranos,' 'Game of Thrones,' and 'Succession,' as well as upcoming titles like 'IT: Welcome to Derry' and 'A Knight of the Seven Kingdoms.'
