Stephen Glover warns William and Kate's 'fairytale' PR strategy risks disaster for monarchy
Stephen Glover warns William and Kate's 'fairytale' PR strategy risks disaster for monarchy

The Princess of Wales's new video revealing the end of her chemotherapy has been welcomed, but Stephen Glover warns that the couple's control of their own image could be dangerous for the monarchy. Writing in the Daily Mail, Glover criticises the 'soft-focus sentimentality' of the video, which shows the family in an idyllic setting with heart-tugging music.

Glover argues that William and Kate have taken control of their own public relations, offering an 'idealised, almost fairytale version of themselves'. He points to the Mother's Day photo that was found to be edited, and the subsequent video announcing her cancer diagnosis, as examples of a strategy that bypasses traditional media.

The couple's approach, Glover says, is a 'revolution' that sidelines journalists who might ask searching questions. He suggests that William's distrust of the media, stemming from the death of his mother Diana, drives this strategy. However, Glover warns that presenting a perfect image without transparency could backfire, leaving the monarchy vulnerable if the narrative unravels.

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