Meghan Markle has returned to the celebrity public relations firm she used as an actress, following the departure of her latest publicist. The Duchess of Sussex rehired Sunshine Sachs Morgan & Lylis (SSML) to help publicise her As Ever brand and other work, according to reports from The Telegraph.
The move comes after chief communications officer Meredith Maines and James Holt, head of their organisation Archewell, both announced their resignations within days of each other in late 2025. Ms Maines was Harry and Meghan’s 11th PR officer in five years, while Mr Holt had been their PR head from 2019 to 2021 before moving to work on charitable endeavours.
A source told The Telegraph: “SSML has been working on projects off and on with the Duke and Duchess since 2017. Sunshine is currently working alongside their internal team on As Ever and with the couple on efforts specifically in the US.” The New York-based firm, which specialises in crisis communications for celebrities, has been associated with Meghan since representing her during her time on the TV drama Suits, before she met Prince Harry.
Meghan became close friends with publicist Keleigh Thomas Morgan, a guest at her 2018 wedding and now a partner at the firm. Ms Thomas Morgan was said to have been a ‘huge help’ during the launch of Archewell. The firm’s client list includes Leonardo DiCaprio, Jennifer Lopez, Natalie Portman, Barbra Streisand, and Michael Jackson’s family.
Harry and Meghan have faced allegations of being difficult to work for, having employed numerous publicists. Vanity Fair reported that several people needed “long-term therapy” or took extended breaks after working for the Duchess. They have long denied allegations of bullying. Separately, Prince William has hired crisis management specialist Liza Ravenscroft, reportedly recommended by former communications secretary Julian Payne, to handle his and Kate's public relations in a ‘non-crisis’ role.
