Susanna Reid's future on Good Morning Britain has been "confirmed" after she registered a new company away from the broadcaster. The 55-year-old presenter set up Reid All About It Productions with the Companies Office last month, with the venture expected to focus on podcast production. She is listed as the sole director of the business.
No plans to leave GMB
Despite the new enterprise, she has no intentions of leaving the ITV daytime show and is simply adding another string to her bow. A source told the Sun: "Susanna lives and breathes GMB but is excited to add another string to her bow.
"She's dedicated to storytelling in all formats, and the company gives her the freedom to explore the podcast world. She loves interviewing people, and the sky is the limit with podcasts."
Co-presenter already podcasts
Reid is not the only GMB host to branch out into podcasting. Her regular co-presenter Ed Balls already hosts a political and economic podcast with former Chancellor George Osborne.
The new venture follows an increase in her workload on the show at the beginning of the year. A scheduling shake-up in January extended the programme by 30 minutes to 9.30am, and it now runs until 10am for the 22 weeks of the year Lorraine is off air. The show also moved its studio to ITN's offices from its previous home at the London Studios on the South Bank.
AI concerns
Last month, Reid spoke to Woman and Home magazine about her role, candidly confessing she worried AI may take her job at some point. She told the outlet: "We're in challenging times with the advent of AI.
"I'm savouring every moment in television because who knows at what point I might be replaced by an AI version? We disappear into our own algorithms, people just want their own interests, and it worries me.
"When you're in news, current affairs and journalism like I am, you are appealing to a breakfast audience with a million different interests.
"You are keeping people's spirits up with entertainment, but at the same time delivering difficult, challenging news about the economy and world events.
"If we have an AI version of super-highly tailored news, you would lose that sense of 'I didn't realise I wanted to know about that' or 'That didn't occur to me'," she said.
