Simon Cowell's new Netflix series, Simon Cowell: The Next Act, has been criticised as a cynical rehash of The X Factor. The show, which initially appears to be a documentary, quickly pivots to a boyband competition, mirroring the format of Cowell's earlier successes.
The series follows Cowell as he auditions and selects members for a new boyband, complete with sob stories and bootcamp stages. Critics note that the show is essentially another iteration of Cowell's long-running talent show formula, with little innovation.
Cowell, who rose to fame with Pop Idol and The X Factor, has seen his influence wane in recent years. Projects like a planned entertainment megabrand and a series of children's books failed to materialise, while a back injury and changing appearance fuelled speculation about his retirement.
The show's focus on Cowell himself has drawn criticism, with the boyband members treated as an afterthought. Netflix's previous attempt at a singing competition, Building the Band, also underperformed, with its winning group failing to chart.
While the series aims to revive Cowell's career, reviewers argue it offers little new, comparing it unfavourably to more innovative shows. The fate of the boyband remains undisclosed, but early signs suggest limited success.
