Sam Fender has hinted that he will headline a concert at Cardiff's Principality Stadium in 2027. The singer teased the performance in a Lord of the Rings-inspired video posted on social media, which also suggests several other UK stadium dates.
Stadiums featured in the announcement
The clip shows two hobbit-like characters fighting, a wizard playing the saxophone, and flames lighting up stadiums across the UK. It ends with Sam in costume drinking a pint before setting off on his 2027 UK stadium tour.
The stadiums featured in the video are St James' Park Stadium in Newcastle, Manchester's Etihad Stadium, Cardiff's Principality Stadium, Edinburgh's Murrayfield Stadium, and London's Wembley Stadium. The order suggests the tour may visit these venues in that sequence.
Fan reaction and mailing list
The social media post is captioned "The beacons are lit" and directs fans to sign up to the mailing list at Samfender.com. The link displays "SF27" and asks fans to "join the Sam Fender mailing list for live shows, music, and more."
Fans have responded enthusiastically, with one Welsh fan simply saying: "Yes Cardiff!" Oscar Hartland, known for playing Neil the Baby in Gavin and Stacey, added: "Waaaaaalesssssssss waaaaaaaaalesssssss". Another fan said: "What a f****ng class announcement. See you in Cardiff!"
Previous tour support for grassroots venues
The singer from North Shields last toured in 2024-25 with his album People Watching, and is known for songs including Hypersonic Missiles, Seventeen Going Under, and the record-breaking duet Rein Me In featuring Olivia Dean. During that arena tour, which did not visit Wales, Sam raised more than £100,000 for grassroots music venues through the Music Venue Trust's (MVT) Liveline Fund, which allocates a percentage of ticket sales from major concerts to support smaller establishments.
The funds were shared among 38 independent venues across England, Scotland, and Wales, including Clwb Ifor Bach in Cardiff. The singer commented: "It's brilliant to see that the money raised from the arena tour is making a real difference to so many venues." He added: "The grassroots circuit has been decimated over the last 10 years or so and the idea that money from shows in big venues supports the smaller venues, where it all starts for musicians like me, is just common sense. These places are legendary."
