Maura Higgins has arrived in Cannes, marking the latest chapter in her ambitious pursuit of global stardom. The 35-year-old Irish Love Island star documented her private jet journey to the South of France, where she will represent L'Oreal Paris at the iconic Film Festival.
Luxury Travel and Festival Fashion
Quipping that she is "currently surviving on coffee, croissants & @lorealparis," Maura shared snaps of her luxurious flight and showcased her £1,560 Chanel makeup bag. After departing London's grey skies for the sunnier climes of the Hôtel Martinez, she swiftly changed from her chic travel outfit into her first festival ensemble. The TV star looked stunning in an '80s-style white power suit with neon accents, complemented by white heels and a slicked-back hairstyle that enhanced the retro vibe. Maura posed confidently in her outfit while hitting the sunny streets of Cannes for a photoshoot.
Rising Stardom and New Ventures
The first half of the year has been remarkable for Maura, who has elevated her US takeover to new heights. The announcement that she has joined the lineup for Dancing With The Stars has further boosted her profile. Sources suggest the Love Island star could earn up to £5 million from new deals with executives. It was confirmed last month that Maura will appear on the 35th season of the hit show, the US version of Strictly Come Dancing, and she was the first star unveiled for this autumn's lineup.
Maura had previously expressed interest in appearing on Dancing With The Stars during her well-publicised stint on the US version of The Traitors. Beauty brands are also reportedly eager to collaborate with her, while insiders claim a fly-on-the-wall documentary chronicling her rise in America could be the next logical step, with talks already underway with TV executives. Beyond reality TV and beauty, Maura is said to be in discussions with Disney after making her acting debut in the film The Spin.
Career Trajectory and US Expansion
After initially focusing on influencer and fashion work in the years following Love Island, Maura crossed the Atlantic in 2023 to become a social media presenter and guest host for a challenge on Season 5 of Love Island USA. In October of the same year, she was appointed a social media presenter for Love Island Games. In 2024, she became the host of Love Island: Aftersun. She also participated in Dancing On Ice in 2020, which kickstarted her TV career after earning substantial income from clothing and makeup deals post-villa.
Maura signed with public relations agency Align, which specialises in growing careers in the US, last year. She recently revealed that she has signed with a major US talent agency, Creative Artist Agency, whose prestigious client list includes stars like Lady Gaga. Her work in the US culminated in an invitation to the prestigious Golden Globes in Los Angeles, where she mingled with celebrities such as Jennifer Lawrence, Leonardo DiCaprio, and Emma Stone.
