Global superstar Harry Styles has officially ended his musical hiatus, announcing the release of his first new album in four years. The 31-year-old singer confirmed on Thursday that 'KISS ALL THE TIME. DISCO, OCCASIONALLY' will arrive on Friday, March 6.
The Grand Reveal and Album Art
The announcement brings to a close a lengthy break from the spotlight for Styles, who wrapped his massive 'Love On Tour' in July 2023. The album's cover art features the singer dancing under a disco ball in a darkened, atmospheric landscape, setting the tone for the project's anticipated sound and theme.
This new work follows his critically and commercially triumphant third studio album, 'Harry's House', released in 2022. That record earned him prestigious accolades including Grammy Awards for Album of the Year and Best Pop Vocal Album, alongside a Brit Award for Album of the Year.
A Masterclass in Cryptic Marketing
Styles orchestrated an elaborate, global teaser campaign in the days leading up to the official announcement, sending his dedicated fanbase into a frenzy of speculation. The clues began on December 27 with a poignant nine-minute YouTube video titled 'Forever, Forever'.
The clip featured footage from his final 'Love On Tour' performance at the RCF Arena Campovolo in Italy, interspersed with scenes of fans preparing for the show. It concluded with a heartfelt, mostly instrumental piano piece and the cryptic message 'we belong together'.
The campaign escalated on January 12, when posters bearing the same phrase and related lines like 'see you very soon' and 'let the light in' appeared in major cities worldwide, including London and Milan. Simultaneously, a mysterious website – webelongtogether.co – went live, displaying looped concert crowd footage and redirecting visitors to a WhatsApp contact named 'HSHQ' (Harry Styles Headquarters).
A Personal Touch: The WhatsApp Voice Note
The most thrilling clue for fans was a surprise voice note sent via the WhatsApp group. In the audio, Styles himself sings the line 'we belong together', which many believe is a snippet from a new song on the upcoming album. This direct, personal communication sparked a massive reaction on social media platform X.
Fans flooded the site with excited posts, with one writing, 'Being personally serenaded by Harry Styles via WhatsApp was not on my 2026 bingo card'. Another joked, 'The duality of WhatsApp, I have a group chat with my colleagues and a chat with my good friend Harry Styles going at the same time.'
This marketing strategy echoes Styles's previous album rollouts, which utilised cryptic websites like DoYouKnowWhoYouAre.com and YouAreHome.co, a tactic that has proven highly effective in building anticipation.
New Music and New Chapters
The Daily Mail had previously revealed that Styles was back in the studio working on a 'top secret' and reportedly 'emotional' new project, after being spotted at Rak music studios in London's St John's Wood.
The album announcement also comes amid reports about his personal life, with speculation that his relationship with actress Zoe Kravitz is becoming more serious, including rumours of a potential cohabitation and sightings of a notable ring on her finger.
With 'KISS ALL THE TIME. DISCO, OCCASIONALLY', Harry Styles is poised to reclaim his place at the forefront of popular music, promising a disco-infused return that has already captivated his global audience through a brilliantly executed and interactive reveal.
