A former BBC controller has disclosed that Antiques Roadshow, presented by Fiona Bruce, is the broadcaster's most cost-effective programme. Peter Fincham, who served as BBC1 controller, revealed that the show attracts an audience of 6.5 million while costing minimal amounts to produce.
Fincham claimed the show is made for 'tuppence ha'penny' and questioned why the BBC did not publicise this value. However, senior bosses forbade him from sharing the information, arguing it would draw unfavourable comparisons to other, more expensive shows. 'The minute we say Antiques Roadshow is the best cost value per hour, people will say, What's the worst? Then they'll come to expensive dramas that nobody watches but are winning Bafta awards,' Fincham explained.
Over the years, the programme has featured several high-value items. In 2008, a maquette of the Angel of the North by Antony Gormley became the first item valued at £1 million. A Fabergé flower later also received a £1 million valuation. In 2016, an actual FA Cup, brought in by presenter Gabby Logan and 1972 winner Eddie Gray, was appraised at well over £1 million by silver expert Alastair Dickenson.
Fincham's comments, originally reported by the Mail, highlight the dilemma of revealing production costs without inviting scrutiny of other BBC shows.
