Claudia Winkleman-inspired Fair Isle jumper that's 'soft not itchy' a hit with fans
Claudia Winkleman-inspired Fair Isle jumper a hit with fans

The Joe Browns Tilly Floral Fair Isle Jumper (£50) is winning shoppers over for its cosy finish and traditional Fair Isle pattern, inspired by Claudia Winkleman's signature Highlands-chic aesthetic on Celebrity Traitors.

Design and styling

The long-sleeved jumper features the distinctive Scottish stranded colourwork technique reimagined in warm, autumnal hues. It balances heritage style with everyday wear thanks to a classic crew neckline and comfortable raglan sleeves.

For styling, the jumper pairs well with dark tailored trousers or a pleated midi skirt, layered under a structured barn jacket or trench coat to capture the Traitors aesthetic. It also works with straight-leg denim and leather ankle boots for a relaxed weekend look.

Shopper feedback

The jumper has received great feedback from shoppers, with one writing: "I love this jumper. The colour is great, and it's very soft, not itchy. It hasn't been cold enough to wear it yet, but that time will come."

Another added: "Beautiful fair isle jumper, not too thin or thick, perfect for autumn wear. Always buy a size 8. This jumper is true to size. Sleeves are a tad long, but I have short arms, so that's fine. Recommended."

The jumper holds a solid 4.7-star rating from Joe Browns shoppers. However, one mixed review reads: "Lovely looking jumper; however, the seams at the front of the jumper, due to it being a continuous pattern, have not been sewn in properly and ruin the whole jumper. This is a shame as it is a good shape, good colours and a good fit. But if paying a good price, I expect it to be right."

Other Fair Isle options

Beyond Joe Browns, other Fair Isle jumpers are available. White Stuff's Fiona Fair Isle Jumper features a funnel neck and is reduced to £55 from £69. Nobody's Child offers a Grey Fair Isle Print Knitted Jumper (£69) with a relaxed fit, ideal for layering over a long-sleeved turtleneck.