Rihanna has cast Vivian Wilson, the estranged transgender daughter of billionaire Elon Musk, in the latest Valentine's Day campaign for her lingerie brand, Savage X Fenty. The 21-year-old model appears in the new 'Love So Savage: A Modern Ode to Aphrodite' collection, released ahead of the most romantic day of the year.
A Modern Aphrodite: The Valentine's Collection
The campaign, inspired by the Greek goddess of love and beauty, showcases an assortment of intimates, sleepwear, and loungewear in pink, red, and black patterns. Rihanna herself embodies Aphrodite, photographed in a striking red lace bra.
Vivian Wilson poses in the Sinful Rose Printed Lace Balconette Bra and a matching skirt, styled with red tights, dark red lipstick, and gold earrings. She features alongside actor Lovie Simone and model Emma Arletta, who model other pieces from the romantic line.
Wilson's Rising Profile and Family Estrangement
This high-profile collaboration follows Wilson's New York Fashion Week debut in September 2025 and her cover feature for The Cut's Fall 2025 Fashion Issue. In that interview, she addressed her financial independence from her father, the world's richest man.
"People assume I have a lot of money, I don't have hundreds of thousands of dollars at my disposal," Wilson, the eldest of Musk's 14 children, told the publication. She acknowledged her mother, fantasy novelist Justine Wilson, is wealthy, but contrasted that with her father's "unimaginable degrees of wealthy."
A Public and Painful Rift
Wilson came out as transgender to her parents in 2022, subsequently severing ties with her father and dropping his surname. The family divide became starkly public when Elon Musk told interviewer Jordan Peterson that his daughter had been "killed by the woke mind virus."
Wilson fired back on Threads, stating, "Last time I checked I am, indeed, not dead." She dismissed his opinions and criticised him as "desperate for attention and validation from an army of degenerate red-pilled incels and pick-me's." In a later interview with Teen Vogue, she was unequivocal: "I don't give a f*** about him. I really don't. It's annoying that people associate me with him."
Her role in Rihanna's globally recognised campaign marks a significant step in Wilson's burgeoning modelling career, firmly establishing her public identity on her own terms, distinct from her father's shadow.
