As the UK plunges into the depths of winter, the quest for style often feels like a lost cause. The instinct is to cocoon oneself in layers of practical fleece and puffer coats, prioritising warmth over aesthetics for what feels like an Arctic expedition. While there's absolutely nothing wrong with that approach, there are moments that demand a smarter, more stylish look despite the freezing temperatures. For inspiration, fashion-savvy Brits are increasingly looking north to the masters of cold-weather chic: the Scandinavians.
The Scandi Style Revolution in British Winters
In recent years, Scandinavian style has surged in popularity across the UK. The effortlessly cool aesthetic of influencers from Copenhagen and Stockholm, known for their Ganni hats and artful colourful layering, has proven perfectly adaptable to Britain's own grey and chilly urban landscapes. This style philosophy marries functionality with a sharp, modern edge, proving that you don't have to sacrifice warmth for fashion. Here are seven key winter styling lessons, gleaned from top Scandi fashion influencers, to help you navigate the season with confidence.
Master the Art of Monochrome and Bold Choices
One of the simplest yet most effective rules from the Nordic playbook is the tonal outfit. As demonstrated by influencers like Trine Kjaer and Pernille Teisbaek, wearing a single colour from head to toe creates an instant impression of sophistication. While a full winter white look is a bold move, more practical and equally chic alternatives include head-to-toe navy, grey, or brown, especially when navigating muddy pavements.
Given that winter necessitates accessories, the Scandi mindset is to make them count. Instead of piling on random, mismatched items, choose pieces that elevate your entire look. This season's wish-list includes standout items like a faux fur stole, a brightly coloured triangle scarf, elbow-length gloves, and vibrant beanies, as seen on guests at Copenhagen Fashion Week.
Embrace Colour and Unexpected Silhouettes
Resist the winter urge to fade into the background with dark colours. Follow the lead of style setters like Nina Campioni and Sania Claus Demina and inject optimistic, bright hues into your wardrobe. A colourful suit paired with boots or trainers—with secret thermals underneath—is a refreshing and unexpected winter uniform. For extra points, match your hat to your outfit.
Furthermore, do not write off skirts in January and February. The Scandinavian approach, as shown by Nina Sandbech outside a Stockholm show, is all about strategic layering. Combine a cropped, cosy jacket with knee-high boots (over tights or thermal leggings) and finish with a gorgeous skirt. This formula ensures every part of you is covered while maintaining a defined waist and a feminine silhouette.
Invest in Signature Pieces and Playful Prints
An exceptional coat is the cornerstone of any great winter wardrobe. Influencers such as Jeanette Madsen, Thora Valdimars, and Linn Eklund champion statement coats with faux fur, oversized trims, bold collars, or striking prints. In a climate where a coat is essential for months, having a few cheerful and over-the-top options is a worthwhile investment. Brands like Charlotte Simone, & Other Stories, Kitri, and Anthropologie are excellent sources.
Animal print remains a powerful tool in the Scandi arsenal, championed by brands like Ganni. As seen on Tine Andrea Lauvli Storløs and Felicia Akerstrom, a vibrant leopard, snake, or cow print can make you stand out on the gloomiest day. A leopard print coat is a classic, but don't be afraid to explore other print variations.
Finally, never underestimate the power of one unexpected accessory. A single bold piece—be it a pair of yellow sunglasses, an oversized hair clip, or a vibrant handbag—can transform a standard coat-and-boots combination into a considered fashion statement. As demonstrated by Stockholm style and Janka Polliani, this final touch not only elevates your outfit but might just lift your spirits on a dreary winter day too.
