Pharrell Williams kicked off Louis Vuitton’s celebration of its 130th anniversary of the monogram with a Fall-Winter 2026 menswear show that blended brand spectacle with cinematic flair. The event took place inside the Louis Vuitton Foundation in Paris, where guests surrounded a grassy runway.
At the centre of the runway stood a glass-walled, minimalist apartment, part bedroom and part display box, with models entering and exiting like characters moving between film scenes. The front row was packed with celebrities from music, film and online fame, including SZA, Usher, Future, Jackson Wang, and BamBam of Korean boy band GOT7, who made his runway debut.
A gospel choir and full orchestra performed live from the balconies, elevating the show into a romantic, controlled and faintly grand staged sequence. The collection stayed true to Williams’ Vuitton DNA: readable from a distance, richer up close, and always tied to travel and the house’s heritage goods.
The season’s lens was 1970s ease spiked with utility. The palette featured autumn-tonal greys, browns, black, denim and cream, punctuated by jolts of bubblegum pink, baby blue and emerald green. Silhouettes were long and loose, with baggy trousers swinging into an A-line sweep, and suits often topped with parka coats, a high-low collision that has become one of Williams’ signatures.
Utility came through in hardware such as ties, toggles, belts and zippers, while faux-fur collars read as both functional and decorative. Patent Oxford shoes added a hard, glossy punctuation under the softer shapes. A monogrammed puffer served as the obvious anniversary-era hero item. Williams also pushed an intentionally “undone” finish with wrinkled tops and widened the fit menu to include skin-tight knits, cleanly fitted suits and oversized tailored shorts.
The show culminated in a Vuitton wink at travel as culture-object: an Art Nouveau travel case in stained glass, rolled through on a trolley — absurd, beautiful, and perfectly on-message for a house that still sells the idea of departure as luxury.
