Marks & Spencer has teamed up with luxury intimates brand Coco de Mer to create what it calls its “boldest lingerie collection yet”. The collaboration brings a sensuous and evocative feel to the high street retailer, known for over a century of practical designs.
A Luxury Lens on High Street Favourites
M&S has seen a successful glow-up in the last year, with Coco de Mer joining the likes of 16 Arlington and Aries in a series of headline-making collaborations. Coco de Mer’s designs aim to encourage women to embrace how they feel wearing it, rather than dressing purely for someone else's gaze. The collection features richly detailed embroideries and barely-there lace in classic black and deep jewel-coloured tones, creating a modern, opulent and elevated feel.
Lucy Litwack, owner and CEO of Coco de Mer, said: “To me, sensuality is about appreciating yourself. I always found it so surprising when people thought that lingerie was something that women wore for somebody else. When actually, it's the only item of clothing that we wear that no one else can see unless we choose to show it to them. It's our secret power.”
Launch Date and Availability
The M&S x Coco de Mer collection will be available online from 15 October and in store at Pantheon (London) and Handforth (Manchester). The collection coincides with M&S's '100 Years of Fashion' and Coco de Mer’s 25th anniversary.
It is a 24-piece collaboration with four ranges, including various sizes and accessible price points (from 30-42 A-H and XS-XL, priced £15-£55). The four lines are Belle, Siren, Enigma, and Reverie. Belle features balcony bras, Brazilian knickers and robes trimmed with black or crimson eyelash lace. Siren's seductive peekaboo detailing combines fauna-inspired embroidery with luxurious deep midnight blue satin. Enigma showcases boudoir-inspired pieces such as a decadent basque highlighted with opulent gold foil. Finally, Reverie's rich dark green embroidery, from a high-neck plunge bra to a sumptuous body, embraces luxury.
