Marks & Spencer has launched a limited-edition lingerie collection with British brand Coco de Mer, priced from £15 to £55, marking 100 years of fashion at M&S and the 25th anniversary of Coco de Mer.
The 24-piece collection combines Coco de Mer's signature aesthetic with M&S's fit expertise, featuring satin, lace, embroidery and new silhouettes for the retailer. It spans four ranges: Reverie, with Art Deco-inspired embroidery and emerald satin; Belle, with eyelash lace and lustrous satin; Enigma, blending embroidery and metallic accents; and Siren, with floral embroidery, midnight-blue hues and cut-out detailing.
Accessible luxury and sizing
Sizes range from 30-42 A-H and XS-XL, making the collection more accessible than many premium lingerie labels. The campaign, fronted by model Alva Claire, centres on confidence, self-expression and choosing lingerie for how it makes you feel rather than how it looks.
M&S has a history of collaborations, including fashion collections with Sienna Miller, Alexa Chung and Aries, as well as homeware by Kelly Hoppen. The new collection launches online and in selected stores on October 15.
