Reality TV star and influencer Molly-Mae Hague has once again sent her beauty fans into a frenzy, this time by revealing the specific hair treatment she relies on for maintaining her signature blonde locks. In a recent YouTube vlog, the Love Island icon showcased a product that has become a non-negotiable part of her haircare routine, endorsed by her own hairdresser.
The Hair Mask That Earned a Celebrity Stamp of Approval
During her video, Molly-Mae explained that her hairdresser, Jack, had been persistently recommending a particular product to her. She even held up her empty bottle as proof of her dedication. The product in question is the K18 Biomimetic Hairscience Leave-in Molecular Repair Hair Mask. This premium treatment is specifically designed to reverse damage from colouring, bleaching, heat styling, and chemical processes, making it an ideal match for Molly-Mae's frequently styled and lightened hair.
The mask's formula utilises bio-active peptides which work to strengthen the hair's internal structure. This process enhances elasticity, reduces breakage and split ends, and helps prevent colour from fading prematurely. Despite its intensive repair properties, the product is noted for being lightweight and moisturising, detangling hair without leaving it feeling heavy or greasy.
What Do the Reviews Say?
Molly-Mae is far from the only convert singing this product's praises. A host of five-star reviews from other shoppers echo her positive experience. One user reported noticing a difference after just two uses, stating their hair felt "more hydrated and less brittle."
Another dedicated customer called K18 a staple, explaining that using it periodically leaves their hair feeling "so silky and in really good condition." A third reviewer, who undergoes regular bleaching, credited the mask with visibly improving the texture, strength, and overall health of their hair.
While many acknowledge the mask's steep price point as a drawback, a common sentiment is that the results justify the cost. One buyer with fine hair advised that a little goes a long way, but concluded the product "guarantees a great hair day."
How to Use It and Alternative Options
For optimal results, the brand recommends using the K18 mask for the first 4 to 6 consecutive washes after a chemical service. After this initial intensive phase, it can be used every 3 to 4 washes as needed for maintenance.
For those seeking other professional-grade solutions, the article also mentioned the Olaplex Rich Hydrating Mask, which is frequently on sale. Shoppers looking for a more budget-friendly bond repair treatment might consider options like the Minimalist Maleic Bond Repair Complex available on Amazon.
Molly-Mae's revelation, shared in her vlog on 29 December 2025, continues her trend of influencing beauty trends and driving product popularity through her trusted recommendations.
