Meghan Markle Revisits 2018 Gown in Jam Teaser Post
The Duchess of Sussex has once again demonstrated her flair for blending fashion with business promotion. In a carefully curated Instagram post, Meghan Markle, 44, teased the imminent launch of a new flavour for her As Ever preserves brand while wearing a familiar designer dress.
Navy Roland Mouret Dress Makes California Comeback
In the striking black and white photograph, Meghan appears in a textured navy strapless Roland Mouret dress that originally debuted at the 2018 Royal Foundation Dinner at Kensington Palace. The Aldrich design, originally priced at £1,718, was customised with a fuller skirt during Meghan's pregnancy with son Archie. Six years later, the Duchess has given the formal gown a distinctly West Coast update, pairing it with £255 Doen slingback flats and oversized sunglasses for a more relaxed, contemporary finish.
Jam Launch Hints and Fashion Philosophy
The Instagram caption, reading 'Tomorrow, we revisit something sweet. One flavor worth the wait. Another worth returning for', cleverly references both the anticipated jam release and Meghan's fashion recycling. The six-slide post featured artfully styled images of strawberries, raspberries and chocolate arranged alongside champagne flutes and roses, fuelling speculation about the new preserve flavour.
This fashion choice reflects Meghan's evolving style philosophy since stepping back from royal duties. While her colour palette remains anchored in neutral tones like cream, black, navy and soft earth colours, she has embraced more relaxed silhouettes including leg-baring shorts, plunging necklines and body-skimming dresses that reflect her California lifestyle.
Sustainable Fashion Champion
Like the Princess of Wales, Meghan has increasingly championed sustainable fashion through outfit rewears in recent years. Her wardrobe continues to feature luxury labels including Carolina Herrera, Ralph Lauren and Erdem, balanced with accessible pieces that create a polished yet modern aesthetic.
Notable rewear examples include:
- A Givenchy coat from the 2018 Australia tour that resurfaced at a 2025 Vancouver Canucks game
- An olive green Dôen sweater worn during the 2025 Invictus Games that appeared again in her Netflix series
- A reversible Hermès puffer jacket spotted at engagements in Whistler in 2024 and Vancouver in 2025
- A J.Crew linen shirt featured on her cookbook back cover that later reappeared in promotional materials
Jewellery Consistency and Style Evolution
Meghan's jewellery collection maintains continuity with her royal years, anchored by Cartier classics including the Tank Française watch, Love bangle and Juste Un Clou necklace that she wears repeatedly. Her fashion evolution represents less an abandonment of royal style and more a thoughtful reframing, often incorporating designer pieces with practical flat shoes that suit her current lifestyle.
The Duchess's wardrobe now successfully blends elements from her past and present, creating a distinctive personal style that remains polished, purposeful and unmistakably her own while supporting her business ventures and sustainable fashion values.
