Max Factor has launched its Chocolate Melts collection, featuring six new chocolate-inspired shades of the popular instant blurring Mellow Blur lipstick. Priced at £9.99, shoppers can get 20% off with code CHOC20 until August 12, reducing the cost to £7.99.
Professional Makeup Artist Approval
The lipstick, a favourite of former Made In Chelsea star Sophie Habboo, has earned praise from professional makeup artists. One reviewer commented: "As a previous MUA I like to try different products on the market the good thing about this product is how smooth it glides on and feels like butter which also is very blendable and something I would look to get in different shades."
New Shades and Formula
The six shades include Mochi Mauve (soft mauve), Raspberry Rush (cool pink), Peach Blush (soft coral), Cashmere Cherry (deep red), Brushed Berry (deep pink) and Brown Butter (nude brown). The buildable formula allows for subtle or deeper colour, and pairs easily with the brand's Lip Shader Lip Liner. It boasts a soft-matte finish, creamy lightweight texture said to feel 'pillow-soft on lips', and smooth blur technology that eliminates the need for tapping or smudging.
Comparisons and Other Products
The lipstick competes with Glossier's Generation G sheer matte lipstick (£20) and REFY's Lip Blush (currently £12.80). Max Factor also released the Long Lash Era tubing mascara (£10.99) in a chocolate shade, Lip Shader shades, WOW Liner in Chocolate, and Lip Glaze in Chocolate Glow. The mascara offers a natural look while boosting length and volume by 50%. The eyeliner is waterproof with 24-hour wear, and the lip gloss is enriched with hyaluronic acid and squalane.
Customer Reviews
The lipstick has a 4.5-star rating from nearly 300 reviews. One shopper said: "This is a nice product with good colour pigmentation and lasts a reasonably long time. It's a lightweight formula which doesn't feel like a thick, heavy lipstick. Goes well with a brown lipliner!" Another noted: "The lipstick has a lightweight, creamy formula that glides effortlessly across the lips... It doesn't emphasise dry patches or settle in fine lines... incredibly comfortable to wear throughout the day." However, one balanced review stated: "This lipstick is really easy to apply and feels smooth and soft on the lips, but the colour payoff is not great, and I felt like I needed to keep applying more to achieve the colour I wanted." Despite this, many echoed: "I absolutely love this! It smooths my lips beautifully, feels so lightweight, and gives the perfect soft, blurred look."
