Lila Moss is rapidly carving her own path in the fashion industry, and her latest campaign proves the apple doesn't fall far from the style tree. The daughter of supermodel Kate Moss has been unveiled as the face of the new Puma X Madhappy collaboration, and the results are nothing short of stunning.
In a series of striking images, the 21-year-old showcases the collection's relaxed, streetwear-inspired pieces with undeniable confidence. One particular shot captures Lila posing against a moody, stormy backdrop, flashing a glimpse of her toned midriff in a cropped hoodie layered under an unzipped jacket.
A Natural in Front of the Camera
Lila demonstrates the same magnetic presence that made her mother an international icon. Her poses feel both natural and intentional, effortlessly channelling the collaborative line's ethos of optimism and community. The campaign imagery blends athletic wear with casual comfort, a aesthetic that seems tailor-made for Lila's generation.
Continuing a Fashion Dynasty
While Lila Moss is undoubtedly stepping out of her mother's substantial shadow, the genetic resemblance and shared modelling talent are unmistakable. She has been gradually building her portfolio with major fashion houses, but this campaign for the global sportswear giant Puma alongside the popular mental health-focused brand Madhappy marks a significant milestone in her burgeoning career.
The collaboration itself is generating significant buzz for its fusion of sportswear functionality with contemporary street style, and Lila's involvement is set to amplify its reach even further. It appears the Moss modelling legacy is in very capable hands.
