Kelly Brook Collaborates with Next on Inclusive Swimwear Range
Model and actress Kelly Brook has partnered with high street retailer Next to launch a new swimwear collection specifically crafted to support and flatter fuller busts. This collaboration follows the success of her previous lingerie line with the brand, expanding into swimwear just as warmer weather approaches.
Collection Details and Design Philosophy
The collection features 13 swimsuits and 11 bikini sets, with sizes ranging from A to G cup and UK sizes 6 to 26. Designed to celebrate real women and real bodies, the pieces include on-trend polka dot prints, tropical florals, and crinkle fabrics. Kelly Brook emphasized that fit, support, shape, and comfort are paramount, encouraging shoppers to focus on how the swimwear makes them feel rather than the label size.
In her statement, Kelly said, "The most important thing is how the pieces make you feel. If you put something on and immediately smile at yourself that’s the one." She added that the collection aims to make swimwear feel glamorous yet wearable, drawing inspiration from classic female icons with a modern twist on comfort and support.
Key Highlights from the Collection
Notable items include the Brown Textured Scoop Neck Tummy Control Swimsuit, priced at £38, which features tummy-shaping mesh and a high-cut leg for a flattering silhouette. For those seeking bikini options, the Chocolate/Cream Polka Dot DD+ Wired Non Padded Bikini Top (£30) and matching bottoms (£16) offer underwired support for larger busts.
Another standout is the Brown Leopard Print Wrap Tummy Control Swimsuit at £39, designed with ruched side details and a plunge v-neck to enhance confidence. Kelly Brook highlighted that the collection is all about joy and excitement, making swimwear feel less intimidating and more like the start of a beautiful holiday.
Market Context and Consumer Impact
This launch taps into a growing demand for inclusive fashion on the high street, particularly for swimwear that caters to diverse body types. With the sun shining and evenings getting lighter, the timing aligns perfectly with seasonal shifts toward outdoor activities and holiday planning. The collection not only addresses practical needs for support but also promotes body positivity, encouraging women to feel confident at any age or stage of life.
