Jackie Apostel, the 30-year-old Brazilian singer-songwriter and partner of Cruz Beckham, is carving out a distinctive fashion identity. She is doing so by looking to two of Britain's most iconic style arbiters: her boyfriend's mother, designer Victoria Beckham, and the Princess of Wales, recently named British Vogue's 'best dressed'. However, Apostel is not merely copying; she is masterfully tailoring their classic looks to resonate with a modern, youthful audience.
Nodding to Royal Elegance with a Modern Twist
In a recent Instagram post, Apostel offered a fresh take on a royal staple. She styled a 1960s-inspired pillbox hat, a silhouette famously favoured by the Princess of Wales, with a contemporary cheetah-print coat by Charlotte Simone. This created a look that blended vintage charm with eccentric flair. While Jackie's interpretation was bolder, the hat was a clear homage to Kate. The Princess made her own pillbox hat, designed by Jane Taylor and worn to the Queen's procession in 2022, an emblem of her poised and dignified style.
The fashion parallels extend beyond accessories. Apostel also recreated the striking burgundy trench dress Kate wore during an official visit to Birmingham. For the glitzy launch of CultedXO at The MAINE last month, Jackie opted for a similar silhouette from luxury label Rozinesa, demonstrating her knack for spotting and adapting key royal fashion moments.
Reimagining Power Dressing: From Posh Spice to Red Carpet
Victoria Beckham's influence on Apostel's wardrobe is equally pronounced and powerfully executed. Earlier this year, Jackie lit up the red carpet at a Victoria Beckham premiere in a sharply tailored tuxedo trouser suit from the designer's eponymous label. Royal fashion commentators noted the look paid tribute not only to Victoria but also to the Princess of Wales, whose Alexander McQueen tuxedo at the Natural History Museum in 2020 provided a clear inspiration for the silhouette.
Yet, Apostel infused the look with her own daring sensibility. Where Kate styled her tuxedo with modesty over a simple black top, Jackie chose to wear hers with lingerie, blending the suit's crisp, masculine lines with red-carpet boldness.
The Golden Gown and Sculptural Silhouettes
The theme of inspired reinvention continued with evening wear. Apostel followed directly in Kate's shimmering footsteps with a form-fitting golden gown by PatBo, posted on Instagram earlier this year. Its sculptural design echoed the Jenny Packham frock Kate wore to the James Bond premiere in 2021. Furthermore, at Paris Fashion Week this October, Jackie arrived in a dramatic black Victoria Beckham strapless gown. Its sculptural bust line bore a striking resemblance to the unforgettable Alexander McQueen velvet gown Kate dazzled in at The Sun Military Awards back in 2011.
These are not acts of simple imitation. Jackie Apostel is actively reinterpreting these iconic looks. The pillbox hat, a symbol of decorum on the Princess, becomes playful and editorial in Jackie's hands. The modest, diplomatic tuxedo transforms into a fashion-forward statement. By mirroring the spirit of these styles while recalibrating the details to suit her own persona, Apostel offers a fresh gateway into refined glamour. Her appeal lies in introducing elements of royal and high-fashion dressing to a younger demographic, paying homage to tradition while decisively catapulting it into the modern age.
