The secret behind Holly Willoughby's signature lashes has been revealed, and it involves a high-street mascara costing less than a tenner. The TV presenter's trusted makeup artist, Patsy O'Neill, has shared one of Holly's go-to beauty buys on her lifestyle blog, Wild Moon.
The Budget-Friendly Mascara That Delivers
Praised for being 'reliable and effective', the product in question is the NYX Worth The Hype Waterproof Mascara. It is currently available for just £9.50 on the Boots website. O'Neill specifically recommended it for those with shorter lashes seeking added length and volume, noting its ability to coat even the smallest lashes without clumping or feeling heavy.
"The brush coats even the smallest lash hairs without feeling heavy or clumping together," O'Neill wrote. She also highlighted that the formula is easy to remove, making it a practical and low-commitment option for daily wear.
Why The Formula and Brush Work So Well
The mascara is designed to build easily, allowing users to layer coats for their desired intensity. A key feature is its tapered brush, which is engineered to reach every lash from root to tip for a defined finish. NYX advises starting at the base of the lashes and sweeping gently upwards for the best results.
Customer reviews on the NYX website largely echo the professional endorsement. One buyer raved, "I really love this mascara, it has the perfect brush to really get every lash." Another confirmed its staying power, calling it "VERY waterproof." While most were impressed with the volume and pigment, a few noted a tendency for the formula to smudge or bleed, potentially due to oily skin or insufficient drying time.
Festive Beauty Finds and Virtual Try-Ons
Alongside highlighting the mascara, the feature on Wild Moon also pointed to other giftable sets from NYX, such as their festive lip gloss collections. A highlighted example is the limited-edition Holiday Fat Gingerbread House - Lip Makeup Set for £45 from Notino, which includes hydrating lip drips and balms.
For those shopping from home, NYX Cosmetics offers virtual tools to aid selection. Their Virtual Consultation provides live chat advice, while the Virtual Make-up Try-On tool allows customers to test products like lipsticks and eyeshadows using a uploaded photo or live camera.
For shoppers considering alternatives, the article mentioned the Guerlain Mad Eyes Mascara for £34 from LookFantastic and the Kylie Cosmetics Glossy Lip Kit for £29 from Boots.
Ultimately, the revelation underscores that achieving a celebrity-approved makeup look doesn't require a celebrity budget, with this £9.50 mascara proving a standout, wallet-friendly staple.
